July 2011

$ 5.00

SPECIAL SECTION: PROMOTIONAL ITEMS
CHRISTMAS PLANNING IN JULY: Build merch and gift card strategies now to ensure happy holidays by Rebecca Ragain
LETTING GO OF YOUR LOGO: Not all customers want to be a walking ad—but
you can still sell them merchandise by Dan Leif
DISCOUNTING GOES DIGITAL: Embrace technology to build modern, more
effective giveaways by Chris Ryan

FEATURE
SMALL FARMER, BIG PLANS: Part One: A young leader cautiously steps out of the past by Daniel Schwartz and Patrick Hughes

DEPARTMENTS
SHOW SHOTS: SCAA 2011 photos by Dan Leif
CAFÉ FINANCE: How to make money in the afternoon by Chris Legler
NINE BARS: Producing a champion by Chris Ryan
ROASTERS REALM: One roaster's uncommon senses by Bill Kennedy
THE WHOLE LEAF: Avoiding the cloud in your cup by Joshua Rigsby

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