October 2009

$ 5.00

FEATURES
BE A THEME PLAYER: Shops devoted to sci-fi movies, tiki mugs and other niche-market interests enjoy extreme customer loyalty
by Dan Leif

DEEP CLEANING: Using products and techniques to achieve a
better-tasting brew
by Chris Ryan


RECESSION? WHAT RECESSION? Coffeehouses buck the slump
by Steven Krolak

DEPARTMENTS
CAFÉ FINANCE: Tackling gross margin and beverage costing
by Chris Legler

NINE BARS: Breaking down the 15 minutes of barista competition
by Ryan Willbur

ROASTERS REALM: How to win trust—and dollars—from online customers
by Adam S. Palmer

THE WHOLE LEAF: The evolution of the teapot
by Chris Cason

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