October 2010

$ 5.00

SPECIAL WEB MARKETING SECTION
IS YOUR WEB SITE AS FRESH AS YOUR BEANS? In iPhone era, old home pages feel stale by Dan Leif
A YELPING HAND: Review site can be your finest form of word-of-mouth by Dan Leif

FEATURES
TRADING UP: Cash-strapped shop owners nab services—and new customers—through bartering by Daniel P. Smith
SERVING A PURPOSE: Functional beverages quietly add wellness to café menus by Chris Ryan
HIGHLAND TIMES: Malaysia's plateau tea still has hillls to climb by Frank Miller

DEPARTMENTS
CAFÉ FINANCE: Yep, even you need a branding plan by Chris Legler
NINE BARS: The liaison transformation by Mike Marquard
ROASTERS REALM: Open relationships or monogamy? by Mike Love
THE STRATEGIC BREW: Real-life marketing on Water Ave. by Bruce Milletto
THE WHOLE LEAF: My tea party by Manish Shah

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