THIS IS THE SECOND EDITION of our wildly popular café ownership guide.

A CAFÉ OWNERSHIP GUIDE

In four sections (Build-out, Day-to-day, Education, and Growth), the How-to Handbook offers café and teahouse owners, managers, and employees expert insight into running a successful shop, from finding the right location to training baristas, choosing managers, brewing methodically, and expanding the business. 

BUILD-OUT

Location Selection and Signing a Great Lease by Bruce Milletto

Smallwares

The Message of Café Design

Café Starter Kit

Finding a Roaster by Cory Eldridge

Point-of-sale Systems by Cory Eldridge

DAY-TO-DAY
Hiring and Training by Ed Arvidson

Protecting Your Baristas by Regan Crisp

Please allow 2-3 weeks for order processing and shipping, unless you have chosen expedited shipping.

Crucial Cleaning Duties

Keep It Clean by Michael Butterworth

Merchandise

Tea Done Right by Timothy Otte

Great Management by Kerry Miller

EDUCATION
Espresso Troubleshooting

Brewing Methodology

Anatomy of a Coffee Cherry

Drinks & Sundry

Blend On by Regan Crisp

Please, Educate Your Folks by Nathanael May

Customer Education by Jon Allen

GROWTH
Next Steps by Tyler Geel

Deciding to Change by Matt Milletto

Social Media Marketing by Emily McIntyre

Beyond Caffeine: Food and Booze by Cory Eldridge